Analysis of a Print Advertisement and a Television Commercial

Print advertisements argon used by marketers to make advertising appeals with an hold of influencing the manner in which consumers or buyers view themselves. This creates a psychological appeal whereby buyers view buying of certain products as beneficial to them. Print advertisements greatly fascinate the buying decisions of the consumers. The Tripwire Magazine contains car advertisements that capture the care of the reader and arouses emotions that make them desire to get more about the cars.The psychological and socials needs of an individual are elicited by an activated appeal that motivates consumers to make certain leverages (Betonio, 2011). Therefore, advertisers capitalize on the emotional appeal supported with logic in print advertisements to hold back consumers personal and social needs are captured the advertisements influencing the buyers purchase behaviors.The Samsung 46 digital TV LCD (LIQUID CRYSTAL DISPLAY) display appeared in a TV commercialized with an emphasis on product features such as the advanced cooling, longer operation, the high, gloss piano black finish, and the quality display resolution capturing consumers emotions through its emotional appeal. The advertisement used a colorful sculpture to show the commercial grade television and its other distinguishing features.In my opinion, they used this colorful art to attract the attention of the costumers and make them believe that they are buying something more than a simple Television thats why they mentioned at the end of the advertisement is it art or television? The ad also thrills the consumer when it illustrates how the Samsung 46 digital TV LCD captivates its viewers with professional displays that give a flexible, engaging and an interactive way to short letter a message across.In conclusion, print advertisements or TV commercials are powerful advertising tools and are aimed at making a psychological appeal to consumers by attracting, holding as well as making them focus thei r attention on the product arousing an interest to possess it. This creates a positive image to those who purchase the product increasing the need to own one.