Relationship Management Essay Example | Topics and Well Written Essays - 2750 words

affinity Management - analyze ExampleThe intention of this study is relationship Management. It is astir(predicate) attracting, maintaining and enhancing the relationships between an constitution and its clients. This merchandising strategy came about as a result of the effects of low growth rate and deregulation which made it essential for organization to de nameine how they could maintain their existing customer base instead of developing new ones. Relationship marketing involves using satisfied customers as a way for attracting n0ew customers. This means using the element of customer loyalty to gain strength in a new market, which calls for interaction between an organization and its customers, wherein it is undeniable for both parties to share the same philosophy to successfully interact. The power of relationship marketing is seen in its peculiar feature of trying to establish a long-term and mutually beneficial relationship between an organization and its customer. In ord er to do this, relationship marketing focuses on gaining as much knowledge as possible on customer preferences and implementing these preferences into product and service design. Relationship marketing is a long term orientation, all marketing activities directed toward establishing, developing, and maintaining successful relational exchanges. In we need to understand how relationship marketing can benefit an organization we need to see how different it is from transactional marketing.