Skittles :: essays research papers

SkittlesOVERVIEWSkittles is a variety entertainment and eat establishment located inWashington, D.C. . Our mission is to provide our patrons with a unique blend of zippy entertainment while de prevailring a top quality dine experience. We will dothis by emphasizing service excellence and the highest level of performance inall aspects of our operations and services. Our prominent services include liveentertainment, ranging in form from comedy to jazz performances to poetryrecitals and others. We also offer lunch, dinner, drinks and dancing to ourcustomers.The restaurant is operated by its several partners who have an equal sh ar inownership. The partners are Tracy Jackson, James Johnson, Sonja Dawkins, KevinBrown and Steffi Carr. The restaurant is ideally located on the D.C. waterfront.There it will be easily accessible to a large patsy section of consumers andmake it possible to provide patrons with a safe and controlled environment.Our establishment brings a relatively new concep t to the Districts restaurantindustry. What we provide is an everchanging mix of live entertainment tocustomers while serving all of their drinking and dining needs as well. We aresomewhat of a one stop, night on the town, in that we provide not only thedrinking and dining needs of person going out but we also provide, in the samelocation and depending on the night, everything from dancing to live musicperformances to a night of comedy entertainment. Because of its uniqueness tothe marketplace in D.C., Skittles has an excellent opportunity to establishitself and become a force in the restaurant/entertainment community in theDistrict. This is partly because of the limited direct competition the companyhas to face. Although direct competition is limited, there are severalestablishments which we feel will pose competition to us in the market. Theyinclude Blues Alley, Hogates, H.I. Ribsters, Phillips, Gang Plank, The Wharf,and Club 721.Despite the threats which the competition poses to the restaurant, we are liquid very confident in the ability of this concept and restaurant to thrive andsucceed in the District.SITUATION ANALYSISWe, the owners of Skittles, are very enthusiastic most our chances ofsuccess with this new and exciting restaurant concept. Our enthusiasm wasbolstered even more by what was revealed to us after performing a situation abridgment for the company. The analysis showed that as a company, our strengthsand the opportunities that exist, far outweigh our weaknesses and the threats weperceive ourselves having to face. This indicates to us that with hard work anda total team commitment, Skittles will be a definite success. As for the